4 Easy Ways to Customize Your Website
Squarespace, GoDaddy, and Wix have all revolutionized how easy it is to build a website. Virtually anyone who can surf the internet can log in and create a pretty decent website. In order to make it so easy, these SaaS companies separate the user from having to actually use code. While that certainly makes the process easier--and almost impossible otherwise--it does limit the amount of options users have. And in a world where it’s so easy to make a website, that leaves being able to stand out as a website that much harder.
However, here are 4 simple ways that you can kick your website up a notch by customizing details so they will align more with your brand’s story. Trust us--your customer will notice your attention to detail.
Fonts. While each website builder certainly offers a wide range of fonts, there are still tons out there that they don’t have but that can still be used. Fonts are the easiest way to make sure you stand out and are as unique as possible. You can fall down Adobe’s rabbit hole here.
Color Story. Sure you can choose a blue you like from a drop-down menu, but it’s worth the time to explore a bigger range through HTML color codes, Hex color codes, RGB and HSL values. This website makes it easy to find exactly the right colors you want to use.
Pictures vs. stock images. Stock images are great when you’re in a pinch and need a picture that is relevant to the subject you’re on. But whenever you have the choice and option--always go with a picture you created yourself. Using your own photos can offer a few benefits. First, you won’t have to worry about copyright issues. Second, you’ll be sure that no one else is (legally) using your images. But the biggest benefit of all--when you use your own images, you’re bringing your customer in and connecting them to your brand quicker. And we all know that brand loyalty starts with a connection.
Graphics. Graphics make it easy to show instead of tell a story on your website. If nothing else, the uber-fast rise of Instagram has taught us that people love pictures and images. So instead of chancing that your audience will read everything you want them to know, why not make it easy for them? More and more companies are using infographics to get important facts across to their audience. It’s actually a lot easier than you think to get those types of assets made. Thumbtack has a huge database of professionals that help you create the graphics you need.
By spending some time upfront customizing these options, you’ll be able to create the most unique website possible. It will be authentic to your brand, be different from the rest of the pack and help you stand up and draw your customers in.
Want us to do a deeper dive with you about your website? Reach out to us here.
